Sometimes the smallest things can make a big difference.

From Influence At Work’s blog:

“Writing in the Journal of Consumer Research, researchers Maura Scott and Stephen Nowlis show that we’re much more likely to re-engage with a goal if, rather than setting a single, specific numbered goal (e.g. lose 3 pounds a week) we set a goal with a high-low range that averages the same (e.g. lose 2 – 4 pounds a week) instead.”

This relates directly to engaging more in Social Media to grow your business. Instead of defining your goal as posting every single day (too specific) try to make your goal more attainable, such as posting 3-4 times a week.

For the full article click here.