Social Media is FREE and EASY…NOT!

If someone tells you marketing isn’t hard, they are either trying to sell you something or they are ignorant. Like any other valuable skill, the art and science of getting the right message in front of the right people is hard.

It’s simple math. With only so much time in a day, your target audience can only pay attention to so many messages. Social Media opens up a new (and very popular) low-cost channel to get your message to the right people, but there are logical rules designed to screen out content people don’t want to see.

“Don’t sell to them. Instead entertain them, tell them a story, give them something to share, and help them along the way. When it comes time for them to purchase, your company will likely be top of mind. “

Learning about how FB uses Edgerank to keep messages OUT of people’s feed means you can also learn how to get messages IN peoples feeds. You can complain about how hard it is, or learn how to use the rules to your competitive advantage. This article is a good starting point.

Click here for the full article.

How are you engaging (and thereby increasing) your FB audience by entertaining them?