Reputation Management is something major corporations have had to make a priority for decades. Small and medium sized businesses have usually not approached Reputation Management with the same urgency, but Social Media is changing that paradigm.
This article from Social Media Examiner gives some great case studies of companies who took action and avoided a damaged reputation.
The article also gives seven steps to defend your company’s reputation. They are:
1. Act Quickly
2. Take Charge
3. Handle Reality
4. Engage the Nay-sayers
5. Spread the Word
6. Encourage Dialogue
7. Deliver on Your Word
To read more details, click here.