For over a quarter century, Ballet Northeast has developed an impressive repertoire of classical ballets while also mounting local premieres of original works by prominent choreographers. As proud as they were of their past work as a ballet company, they were not able to showcase their efforts on their out-of-date website.

Needing a new direction, Ballet Northeast asked Live Mercury to choreograph their marketing and branding strategies to help them reach a larger audience online.  We designed an elegant stage to highlight their beautiful Photo Gallery, archived performance video clips and invitations to future events.

An interactive calendar makes it simple to add a Ballet Northeast event to a personal schedule.  With one click, an event can be added directly to a personal or Google calendar from a computer or smartphone.  Most importantly, as any non-profit in the Arts knows, we made it easy for supporters to donate online – in any amount.

Board President Robert Stanley was so pleased with the results, he wrote,

Working with the Live Mercury group has been a pleasure. As a non- profit, we found the staff from Live Mercury responsive to our needs as well as creative and innovative.

In addition to designing and building our website, Live Mercury helped us design and then build a system to coordinate communication between our Board, our Parent’s auxiliary and the Company members, as well as an interactive calendar of events to keep our community aware of the Ballet’s events.

I have no reservation in giving Live Mercury my highest recommendation.

If you wished your website could be more interactive and showcase what you do, connect with Live Mercury today!