Janine Gibson, the former U.S. editor of the Guardian, whom the Times unsuccessfully sought to hire, about the transformational nature of the internet on news:

The hardest part for me has been the realization that you don’t automatically get an audience. For someone with a print background, you’re accustomed to the fact that if it makes the editor’s cut—gets into the paper—you’re going to find an audience. It’s entirely the other way around as a digital journalist. The realization that you have to go to find your audience—they’re not going to just come and read it—has been transformative.

Read the whole story about the NYTimes “Innovation Report”.

How is your marketing being transformed by the power of audience choice? How are you giving your audience what they want?