A lot of businesses have put up a FB page because it’s so easy. But if they don’t actually have a plan to engage their audience on FB, they may be doing more harm than good.

One dilemma that many businesses face is, “How do they keep up with all the changes in Social Media? With Facebook, Twitter, LinkedIn, Pinterest, etc. it’s impossible to stay on top of it and still run their business!”

Experts like Social Media Examiner make great recommendations:

“The challenge for Facebook marketers is to succeed on an increasingly turbulent channel, while trying to hold the attention of multi-platform users. Under these circumstances, your best bet is to diversify your content marketing strategy and engage with customers not just on Facebook, but also on every other channel where they hang out.”

In order to keep up, you have to be aware of the changes that are occurring in Social Media.

Pew Research has released a brand-new study that provides some very interesting insights into the shifting social media landscape.

1. Facebook is still popular, but is not always the platform of choice.

2. Instagram has an incredible loyal base of users.

3. LinkedIn continues to be dominated by high-income executives.

4. Women are spending more time on all social media, besides Facebook.

To read more about these insights, click here.