Live Mercury has been responding to the needs of our clients and creating solutions that allow them to get started on Social Media cost-effectively. It has been an interesting process as we “…figure out what an audience expects, and then be that thing…”
Tom Webster, a specialist in consumer behavior, shares these following words for content marketers trying to tackle a strategic problem.
“…the question of why people do or do not do anything (from buying your product to reading your content) is the central existential question upon which any communications or content strategy should be based.”
The full article has some great steps on a process to get content marketers to better understand their customers. It is important to know what questions to ask (and NOT ask) as you prepare your content strategy.
