How to be a Good Critic on Social Media

One of the impacts of the internet is the “democratization of marketing.” By that we mean that anyone can become a marketer (or critic) on social media. There are even stories in traditional media that give direction on how to be an online “critic” using a tool like Yelp.

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Do you ever leave reviews?

Are you more likely to leave a review for good service or bad service?

Do you rely on social media reviews when shopping online?

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