You don’t have to be an expert to use Facebook, you just have to be willing to look at the data. Chris Miller wrote a great article for Talkers pinpointing some things to focus on when navigating through Social Media.

“All social platforms are getting more sophisticated about how they determine what their users will see.  Facebook has adjusted their formula that determines what content we all get shown, emphasizing the interesting over the merely silly and self-serving.  Here’s how to help insure that more of your posts get shown to your fan base:

1. Promotion Kills

2. Questions Still Matter

3. Deep, Focused Info

4. Hashtags

5. Watch Your Numbers”

What adjustments do you find yourself making on Facebook?

For the full article, click here.