Facebook to Marketers: Expect Drop in News Feed Distribution

Have you been noticing that fewer and fewer people are seeing what you are posting on your business Facebook Pages?

Facebook is indicating that “declining organic distribution in News Feed… is largely due to more competition driven by more sharing…”

“To some, the warning will sound as if Facebook is fessing up to holding Page updates hostage in exchange for ransom in the form of more paid advertisements. This has been an ongoing concern for marketers who’ve noticed that their Facebook updates are reaching a smaller percentage of the people who have opted in to receive them. The company, which is sticking with the provided statements, would presumably counter that any alterations to News Feed are meant to be in the best interest of the Facebook user.”

They say that, “if businesses want to make sure that people see their content, the best strategy is, and always has been, paid advertising.”

For the full article on CNET, click here.


About Kamila