It’s really important to have fresh content on your website and social media platforms on a regular basis, but it’s also important to think about what you want that content to do.

This Social Media Examiner article looks at 3 purposes for content from the perspective of the sales funnel.

#1: Raise Awareness at the Top of the Funnel

#2: Encourage Consideration in the Middle of the Funnel

#3: Drive Action at the Bottom of the Funnel

Today’s “introspection question”:

What percentage of your online content is oriented to which one of these three?

Want to dig deeper? Click here to see the details.