Perhaps the most important part of Marketing is getting people to respond positively to a call to action. Behavioral Research shows that we tend to respond more positively to others we have something in common with. This article says that effect is enhanced if the attribute is “uncommon”.

“…managers and leaders looking to encourage an atmosphere of cooperation and support among their teams would be advised to take extra time to focus attention on the things that their teams share. On what binds, rather than divides them.”

Click here for the full article.

What “uncommon” attribute can you use in your next marketing piece that will cause your target market to be more likely to respond?