Keeping up with the need for generating fresh content on social media can be overwhelming.

“Medtronic Diabetes, which develops and sells diabetes management products, has been soliciting user-generated content since 2012. Their Share Your Story Facebook app has been so successful that it is driving a 2-to-1 return on investment (ROI) for their entire social media program.”

Click here to see 6 great ideas for allowing your fans to be a part of the process and increasing your ROI in the process.